The AWS Blog

It’s not often that someone can make me feel foolish in a conversation related to web technology, but it happened recently. In early December, after spending a week at the Search Engine Strategies conference in Chicago, I jumped into a cab in front of the hotel with a fellow conference-goer that I had just met moments before, and headed to the airport to fly home.

As we drove, we talked about our businesses. I was there to meet other web marketers and exchange tricks-of-the-trade. He was there to find a vendor to handle the web marketing for his construction consulting business.

I gave him my pitch, and I could tell that he understood our value proposition and agreed with what I was saying. I handed him my card so we could talk when we both got home. He happily accepted the card, looked at the back, and pulled out his BlackBerry to check out our website.

He probably didn’t actually see me cringe, but he might as well have. We just completed a website redesign less than six months ago, and making a mobile-friendly website to go along with it has been about the last thing on our minds (client work always comes first, blah blah blah).

He spent about three seconds rolling the wheel down to try to scroll through an 800×600 website rendered on a 320×240 screen, and then returned his phone to his pocket.

“Why would a web marketing firm not have a mobile-friendly website?” he asked.

What could I say?

I thought about telling him that the last version of the site was mobile-friendly. What good would it do? I also pondered telling him that if he browsed to Microsoft.com and looked in the online marketing section, he’d find an article about mobile-friendly web design that is largely about Awecomm. I decided that would really only make me look stupider.

The point is clear. Take the time to create a mini-site that looks good on mobile browsers; it’s really an essential part of any good web marketing mix. You never know when someone is going to hear the name of your company and go searching for more information about you, and it’ll hurt a lot less if you happen to be sitting right next to the person when they do it.

Needless to say, the mobile version of the AWS website will launch within the first week of February.

As the article states, Awecomm has been developing mobile friendly websites for years. We’ll be formalizing our Mobile Website Design service offering by mid-February and pushing it out to all of our customers.

If you’re looking to have a mobile website developed, drop me a line. We don’t even have the pricing formalized yet, so you can probably get a good deal out of me.