What Won’t Fit into the Online Shopping Cart
One of my customers met with me yesterday to talk about the performance of the website we designed for them and the web marketing campaign that we’re currently executing.
Before we dove into our performance metrics, he shared with me that last month, to his amazement, a prospect had visited the website a number of times, and then came to his store and made a purchase on the very first visit.
No repeat visits; no long sales-cycle.
This story wouldn’t be unique except for the product: a home. The store: a model in one of many communities that this developer owns.
The testimonial was incredibly moving for me to hear, even in light of all that we know about the internet shopper becoming more savvy and less dependant on offline information.
This is an extremely eye-opening experience for any business owner who is still pondering how to sell their product or service online. Trust me, there’s a way.
How long before you think I can pitch my customer an online shopping cart? Oh, and if you know anyone looking to buy a jet, I’ve got a great link for them!
