The AWS Blog

It’s been a good week for us!

We’re in business to serve our customers, so I’ll start with that news.  We’re now up to THREE homes that have been sold so far by the Lombardo Homes website!

Keep in mind that the goal of the website isn’t to actually sell homes of course.  The real goals are driving phone calls, emails, and foot traffic to the Lombardo sales offices (model homes), and it’s doing a fantastic job accomplishing those goals (I won’t bore you with our KPIs).  It’s an amazing little bonus that people are actually buying homes from the website (e.g. Website, Email, Email, Phone Call, Home Sold!).

The LombardoHomes.com website was also nominated for a 2006 Helen eWard for Web Excellence, in addition to a number of other sites that AWS has designed recently, which leads me to our next accomplishment. 

The website that was recently designed for the Web Hosting division of Awecomm won two Helen eWards, including Best of Show!  It was great to be a part of this event, put on by the Troy Chamber of Commerce.

To the right is a picture of Ellen, our receptionist, and Jimmy, our Director of Sales in our office with the the two awards.

It was also a fun week for me personally.  As part of my ongoing goal to get more involved with our fast-moving web marketing industry, I accepted a position on the Marketing Committee of the Web Analytics Association, as the person in charge of enhancing the WAA website.

I’m humbled to be a part of the great group of forward-thinking innovators that make the WAA what it is, and I’m definitely looking foward to meeting everyone at SES Chicago in December.

There is an incredible wealth of information on the WAA site currently, and it’s going to be exciting to make it even more usable, accessible, and interesting.

I heard Richard Sheridan, President and CEO of Menlo Innovations speak yesterday, and he highlighted that his company is focused on achieving minor innovations every week, and major ones every quarter.  If we’re going to embrace a goal like that at AWS, I’d say we’re off to a pretty good start!

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Vanessa Fox just wrote a post on the Google Webmaster Central Blog about fresher query stats in the Google Webmaster Tools (they’re now updated every week, as opposed to every three weeks).   She also goes into some detail about how query stats are calculated.

This got me thinking, “how many people actually know that this tool exists?”

A query stat is pretty much what the name implies:  the tool shows you what words have been searched for when your website shows up in the google search engine results page (SERP).

The Webmaster Tools site also includes some other useful information, such as crawl statistics for your site (average PageRank for pages in your site), as well as Page Analysis (what google thinks are the most prominant keywords on your website).

If you’re looking at the information and thinking to yourself, “this is great, now how do I change the queries to something more relevant to my business, and modify my content so that the Page Analysis looks better,” then it’s probably time to start working with a good Web Marketing firm!

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