When is your site showing up in search results?
Vanessa Fox just wrote a post on the Google Webmaster Central Blog about fresher query stats in the Google Webmaster Tools (they’re now updated every week, as opposed to every three weeks). She also goes into some detail about how query stats are calculated.
This got me thinking, “how many people actually know that this tool exists?”
A query stat is pretty much what the name implies: the tool shows you what words have been searched for when your website shows up in the google search engine results page (SERP).
The Webmaster Tools site also includes some other useful information, such as crawl statistics for your site (average PageRank for pages in your site), as well as Page Analysis (what google thinks are the most prominant keywords on your website).
If you’re looking at the information and thinking to yourself, “this is great, now how do I change the queries to something more relevant to my business, and modify my content so that the Page Analysis looks better,” then it’s probably time to start working with a good Web Marketing firm!
