A New (and mysterious) PPC Research Tool
Of all of the blogs that pop up with new posts in my Bloglines reader every day, SEOmoz is one that I never miss (and I know that the new version of Google Reader is supposed to be great, I just dig the Bloglines Notifier way too much to part with it).
I’m ultra-sensitive to the idea of people just regurgitating information that they find on other blogs, but this application is pretty wild, and AWS made into the post (just because of the ppc we do internally), so I thought the topic qualified for a post here.
The post on SEOmoz was about the KeyCompete.com application. The app allows you to enter a keyword, and discover what domains are bidding on the word. Subscriber-level functionality includes the ability to “watch” competing domains, discover what keywords a company is bidding on, and additional keywords that a domain’s competitors are bidding on that they aren’t.
Rebecca’s post was mostly about the lack of credibility that the site exhibits (which is being corrected, per the company’s CEO). I was surprised that she didn’t take issue with the Google Adsense ads that are displayed on the results page that you see after performing a search!
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