Meet Deep Discovery
Here’s some news that should make marketing people at big companies happy.
If you’re a big enough company to have an internal web design and web development department (or maybe just a person or two dedicated to it), you can now get a hold of Awecomm’s website planning and information architecture service, without having us design and develop the entire website.
We just formally introduced the stand-alone service, Deep Discovery, which is the process that we take our customers through when they come to us and say:
“Our website gets good traffic, but we’re not getting any leads or sales from it.”
- OR -
“We’re developing a new website, and we want it to be more than just a brochure. We want it to drive measurable leads and sales.”
For along time we did Deep Discovery as our normal first step in developing a website for a customer (it wasn’t called that at the time). Since 1999 the process has gotten better and the results are always measurable, concrete, and often times mind-blowing (check out some cool case studies on the new site).
Recently we’ve had a lot of requests along the lines of, “we don’t need you to develop it, we’ll do that in-house, we just need your expertise with regards to strategy and ensuring that the new website generates leads, sales, and new business.” The stand-alone Deep Discovery process is the answer to our clients’ requests.
We see this as a huge step forward with regards to our ability to service customers of all sizes.
Definitely take a look through the new MeetDeepDiscovery.com website that we just launched to promote the service. If you’d rather listen to an audio presentation/slide show about the process, there’s a link on the homepage to a short video that I developed using a cool little tool called SlideShare (check back here for a full review of their service within the next week - it’s a great offering, and it’s free!).
Thanks to all of our existing clients who went through this process with us and helped us refine it along the way. Your testimonials and case studies are definitely appreciated.
