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It worked for Rhonda Kallman, CEO of New Century Brewing Company, the brewers of Edison, The Independent Light Beer, and Moonshot, the caffeinated beer.

To be perfectly clear, Santa in this case is Entrepreneur Magazine which recently ran the Caffeine Marketing Jolt contest. The contest awarded the winner with over $20,000 worth of services including SEO, and six months of online promotions. The elves that are delivering these services are Awecomm on the SEO side, and ePrize who will be providing online promotions from their Caffeine group as well as strategic consulting.

The opportunity to work on this project is a great gift to us at Awecomm as well. It’s apparent that Rhonda doesn’t shy away from creativity or new ideas, and that’s the cornerstone of great search engine optimization!

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The message rang clear to anyone that attended the ConnecTech Detroit launch party on Wednesday night: “This is not just another boring technology networking group.”

People poured off the elevator into the Ignite nightclub well before the official start-time of 5:30pm. The huge, dimly lit club with thirty foot long fires burning inside glass walls provided the perfect backdrop for an evening focused on igniting the passion for technology in Detroit.

As the hours passed and the venue filled to near capacity, the assumption that the board of directors had made months ago was validated: Detroit is an area that is home to many innovative business people that live in the technical space, and they’re all excited about being able to get together, share knowledge, tell stories, network, and learn.

My personal desire to be involved in something like this was also met. I chatted it up with an IT Director who turned me on to a great open-source VoIP platform that I’m looking forward to testing out, caught up with a podcasting expert that I have been meaning to reconnect with for a long time, hung out with a friend who owns a company that provides a website search solution, and got a demo of a great mobile phone application that blew me away.

These are the conversations that I love having, and I’m confident at this point that the organization is going to help me have them more often.

Thanks to everyone that turned out to help us launch the organization, and those who put the event together!

Here are links to more photographs from the event, and the ConnecTech Detroit website for info about upcoming events and how to become a member.

P.S. The Sunday edition of the Detroit Free Press has a great article about the event in the business section, and there’s also a nice write-up in Matt Roush’s Great Lakes IT Report (GLITR).

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Okay SERIOUSLY, we’re trying to make ConnecTech Detroit more progressive, more cutting edge, and more … dare I say it … Web 2.0 than any other technology group (the logo may not look the part, but I can assure you that our website will infinitely be in Beta).

We’re counting on social media sites to help us stay connected in between events, so we just launched the ConnecTech Detroit LinkedIn Group. If you’re currently a member of Glima (and your registration is rolling over to ConnecTech), or you’re planning on attending the launch party and signing up for a membership, click here to join the group.

A Facebook group will most likely be the next one on the list. My Facebook profile currently displays a picture of me at a bar in Cleveland with a (barely visible) drink in my hand. I’m sure you’ll agree that this is both unbecoming of a board member, and not terribly representative of my passion for technology in Detroit. Once I get that swapped out for a more professional picture, I’ll start working on launching the group.

If anyone wants to kick-start the effort, snap a picture of me at the launch party and send it to me!

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