http://www.awecommwebstrategies.com/blog Tips, Tools, and Tricks about Web Marketing and Design Thu, 19 Nov 2009 19:58:25 +0000 http://backend.userland.com/rss092 en ... unless you know how to do it yourself, and you're willing to go do it. The comment, "oh that's easy," has been a point of frustration for me since I started my career. I've heard it stated emphatically about features and tasks related to software development, web design, and ... http://www.awecommwebstrategies.com/blog/index.php/2009/11/19/dont-ever-tell-me-its-easy/ It's hard to believe that we've been at it for this long, but it's true. Awecomm celebrated its 10th birthday at Fuse Lounge in Rochester, Michigan on November 5th, 2009. Thank you to everyone who showed up to celebrate with us! I'll let the pictures tell the rest of ... http://www.awecommwebstrategies.com/blog/index.php/2009/11/10/awecomms-10-year-anniversary-party/ If you're not a fan of the videos at TED.com: Ideas Worth Spreading, I'd be willing to bet that it's just because no one has introduced you to the site yet. If you've never heard of TED.com, drop whatever you're doing for the next half hour and watch the videos in ... http://www.awecommwebstrategies.com/blog/index.php/2009/10/22/tedx-detroit-2009-highlights/ While the WSJ announced today that interactive advertisers are falling victim to internet advertising fraud in which they're paying for impressions that don't actually happen, those of us in the search marketing space are fighting our own battle. I've written before about the inability of advertisers to control what websites their ... http://www.awecommwebstrategies.com/blog/index.php/2009/10/12/10-reasons-why-yahoo-search-marketing-sucks/ Kindly allow me to pile on to the ten thousand articles that have already been written about this partnership. I've got a unique spin though; I'm going to be incredibly short-sighted about it. We're all aware of the fact that there will be all kinds of long-wave implications to this ... http://www.awecommwebstrategies.com/blog/index.php/2009/07/31/will-the-yahoomicrosoft-partnership-more-precise-targeting-in-yahoo/ I've decided to elaborate a bit more on this post about PPC & SEO on a slow economy, so a few of us at AWS put together this video on web marketing strategies for slow economic times. Enjoy! http://www.awecommwebstrategies.com/blog/index.php/2009/02/03/web-marketing-in-a-slow-economy-part-2/ On Wednesday night I found myself standing at the bar at ConnecTech's Annual Launch party at the MGM Grand Casino chatting with another interactive marketing business owner.  As we traded stories about our companies, he commented, "I just heard you talking with that girl about how good business is for ... http://www.awecommwebstrategies.com/blog/index.php/2008/12/05/why-seo-ppc-thrive-in-a-slow-economy/ It's great to see more mobile-friendly websites popping up every day, but if the site's content isn't selected carefully, it's possible to launch a mobile site that makes life harder for your users. After being peppered with commercials for Pizza Hut Pasta all day on Sunday while watching football, my friend ... http://www.awecommwebstrategies.com/blog/index.php/2008/09/10/mobile-website-content-considerations/ It's been said that an expert is someone who has made all of the mistakes that can be made in a vary narrow field. Last night I had the honor of being one of the chronic mistake-makers chosen to moderate a series of discussions on web strategy at the Troy Chamber ... http://www.awecommwebstrategies.com/blog/index.php/2008/05/23/the-5-minute-web-strategy/ It worked for Rhonda Kallman, CEO of New Century Brewing Company, the brewers of Edison, The Independent Light Beer, and Moonshot, the caffeinated beer. To be perfectly clear, Santa in this case is Entrepreneur Magazine which recently ran the Caffeine Marketing Jolt contest. The contest awarded the winner with over ... http://www.awecommwebstrategies.com/blog/index.php/2007/12/21/ask-santa-for-some-seo-this-holiday-season/