Southfield, Mich., Jan. 10, 2006

Insta-Dry Basement Systems-the largest waterproofing and foundation specialist in Michigan and Northern Ohio- recently contracted Awecomm Technologies to develop a successful Web strategy. This new online approach has resulted in an 80 percent increase in Web leads for Insta-Dry.

Awecomm Technologies -a Southfield, Michigan-based provider of Web strategies and design solutions-developed a two-part strategy to fulfill Insta-Dry's goal of generating high-percentage leads at an acceptable return-on-investment throughout the year. The first part of the strategy consists of attracting qualified prospects to the site using Pay-Per-Click campaigns and search engine optimization. When a web visitor arrives at the site, they are presented with information highly relevant to their current situation and offered a solution in the form of a free estimate from Insta-Dry Basement System.

"The forward-thinking owners of Insta-Dry Basement Systems realized that this highly measurable form of marketing could help them connect with their current customers," said Brent Yax, President of Awecomm Web Strategies. "Our success with Insta-Dry reinforces the importance of well-designed Web strategy. Monitoring user behavior, along with proper design, can help companies reduce costs and maximize their returns."

According to a recent case study done by Awecomm Technologies, the number of high-percentage leads for Insta-Dry increased by 80 percent within three months of implementing the new Web strategy. Additionally, Awecomm Technologies was able use this new plan to reduce Insta-Dry's costly low-percentage leads by over 75 percent during the same time frame.


Read the case study for this project to learn more.