Troy, Mich., September 5, 2006
Awecomm Web Strategies (AWS)-a Troy, Mich.-based provider of Web design and Web marketing services-announced today that it has been contracted by Quality Lumber of Columbus, MI to create a search marketing strategy for the building material supplier.
AWS will implement a search engine marketing campaign that will focus on driving foot traffic to Quality Lumber's showroom. The strategy consists of a number of product-specific web pages that will attract users who are searching online for Hurd windows and Shiloh cabinets, two of Quality Lumber's top selling product lines. The two newly designed pages (http://www.qualitylumber.com/hurd and http://www.qualitylumber.com/shiloh) contain highly relevant information related to each product, and a strong call-to-action that prompts users to take advantage of current promotions.
"Highly specific web pages like the ones that we've designed for Quality Lumber are very affective at generating sales leads for this type of product," said Bobby Franske, a Search Marketing Specialist at AWS, "web users that are searching for the product are able to identify quickly with what the company is offering, and will take the next step towards a purchase."
Richard and Lois Pierson formed Quality Lumber in 1986. Quality Lumber started in Harrison Township in Dick and Lois' home and has since formed its own identity and is now the largest Hurd Window distributor in Michigan. Quality also sells cabinets, carpet, engineered floor systems for homes, and many more building products. Quality Lumber was established to help builders buy superior quality building supplies at near wholesale prices.
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