Our process varies in length depending on the project, but is always an enjoyable experience for everyone involved that results in a web strategy that accomplishes real business goals.

Before we're able to create a web strategy, we need to understand your business offering, your challenges, and your goals. This is often one of the most enjoyable steps of the process. Many of our customers learn a lot about their own businesses during this phase and often gain new perspective of their marketing approach.

Once we have a clear understanding of your business goals, we can begin to formulate a strategy to use the web to achieve them. In this step of the process, we define goals that will be used to measure the success of the strategy. Goals often come in the form of an increase in sales leads per month, or an increase in direct sales in the case of ecommerce web sites.

Before we begin designing the site that will be used in the strategy, each page is layed out and its purpose is clearly defined. This step allows us to ensure that we create a site that will ultimately achieve the goals that the strategy will accomplish.

After the site has been layed out, and each page's purpose has been defined, the AWS designers begin to apply a look and feel to each of the pages. The grapical feel of the site adds to it's ability to achieve the goals of the strategy, and is also used to convey the company brand to the web visitor.

As the site is being developed, the online marketing initiatives are created. In most instances a combination of pay-per-click campaigns and search engine optimization is used to attract prospective customers to the site.

After the strategy has been implemented, web analytics are used to measure success. The analytics that are gathered give us insite into user behavior on the web site, and are used to ensure that the strategy is accomplishing the set goals. These web statistics are also used to make adjustements to the site to increase return-on-investment and maximize conversions.

Ready to get started? Contact Us to discuss your web strategy.