We figured we'd address this question first, as it's probably one of the most popular SEO questions out there. A meta-tag is text that resides in part of an HTML document (web page) that is not visible to users. These tags can include things like a short description of the site and relevant keywords.
Starting in 1996, search engines began supporting the tags and using them to determine websites' relevance to search queries. Because of how easy meta-tags can be used to spam a search engine (attempt to trick an engine into thinking that a page has relevant content), the use of meta-tags declined from 1997 to 2000 when they became almost completely unused.
The "death" of the meta-tag re-emphasizes the goal of Search Engine Optimization: the best way to drive quality content is to develop a quality site with lots of fresh, relevant content!
If you want to learn more, read
Danny Sullivan's article about meta tags on SearchEngineWatch.com.
Search Engine Optimization is an ongoing process, and the length of time that it takes to become ranked high for different popular keywords varies widely.
Fortunately, the end result is a very high volume of quality traffic being brought to your site. When coupled with other services such as Pay-Per-Click Advertising and Email Marketing, our web marketing services will result in quality traffic early in the process, without having to wait for the search engines to fully notice our SEO efforts.
Search Engine Optimization is a process that results in your website obtaining a high rank in the major search engines' natural results (typically the central area on a search engine results page).
Pay-Per-Click advertising is an effective way to attract visitors quickly by paying for ads to be displayed when a user searches for a word that is relevant to your business.
