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The Deep Discovery process creates a website framework that increases online lead generation or direct sales. We spend around 30% of the time working with you (your marketing team, sales team, and leadership team) and learning about your business, and 70% digging through the data and creating the web strategy.
So What are You Really Trying to Accomplish?
We can help (even with the last one).
There are a lot of factors that contribute to online success, but the biggest impact comes from having a website that contains information that is organized to address the user’s unique needs.
Not from stunning graphic design, and not from huge torrents of traffic.
That’s where Deep Discovery comes in, and that’s the point.
Increased Online Leads
If you’re looking for leads, you probably have a somewhat complex offering. Our process quickly defines what the website needs to accomplish to be successful. Your site just needs to start the conversation. It’s not about closing the sale completely, and it’s not about mimicking your salesperson’s pitch (they get much more time to convince someone than we do!).
That’s what we set out to do, and we’ve been pretty successful at it.
More Online Sales
Online shoppers are picky. If your product doesn’t appear to address their exact needs, chances are they’re confident that they can find one that will elsewhere. Deep Discovery helps to examine your user groups to create content that makes a direct connection and creates comfort in the online shopping experience.
Undefined Goals
This problem is not uncommon. Sometimes it just takes some time spent with an outside party before you can really define what role your website should play in your sales and marketing mix. You’re not the first one to have this problem, believe us. We’ll help you through it.
You're probably a little curious about the details of the process now!
Here's What You Walk Away With
The solution to the web marketing puzzle: a website framework that creates 1-to-1 relationships with visitors and accomplishes your business goals.
Then What?
After the process is finished, it’s time to develop the website. We develop around 80% of the sites that we architect, but it’s not required. If you have an internal development team that you’d rather use, we’ll work with them to make it happen. You won’t hurt our feelings.
You're still not sure? Here are a few more reasons to carefully plan your website.