Paid search engine advertising is one of the most cost effective methods for quickly improving your site rankings when your prospects search for your products or services. Through keyword research and the proper setting of your “price per click”, Awecomm can move your paid search terms to the top of the pack.

Management of PPC Campaign

Your Managed PPC Campaign includes the following services. If you already have a campaign in place we will analyze and update it with the following items: 

• Set up your Adwords and Analytics account. Define geographic preferences.
• Set up your campaign reporting and submit to you on a regular basis.
• Define your Adwords campaign(s) with an appropriate number of ad groups and ads.
• Define “conversion” goals if appropriate.
• Conduct initial keyword research. Review for keyword relevancy, negative keywords and provide competitor keyword research. We will consult with you on the initial terms plus conduct our own research.
• Define initial click-through bid pricing for each keyword and adjust based on your Adwords and Analytics reports to achieve top search engine rankings.
• Coordinate results with your SEO campaigns if applicable.
• Carefully review your PPC campaign results with you on a monthly basis. We will then apply this information to make updates to your campaign for the following period.

Your campaign is managed for one fixed, monthly fee that includes both our management fees and your Adwords budget so there are no surprises at the end of the month. Base campaigns start at $500/month and include 1 campaign with up to 4 ad groups and 4 ads. We recommend starting with Google Adwords but we are also well versed in all the major PPC search engines including MSN, Yahoo, AOL and Ask.