The goal of a search engine is to deliver the web pages that are most relevant to the search terms entered by your prospective customers. By properly organizing your site and creating unique content, the ranking of your site in these searches can be dramatically improved.

As opposed to PPC or Pay Per Click campaigns where you bid for your search ranking, SEO or Search Engine Optimization is also often referred to as an organic ranking and is based purely on the relevancy of your site to the selected keywords. How the search engine “spiders” analyze your site and develop ranking information is the focus of an effective SEO campaign.

Awecomm's SEO Process

Your SEO team is made up of talented people with a variety of web marketing and technical skills, including web design, web software development, web usability and web copywriting. We brought these skills together because creating a successful SEO strategy takes more than good ideas; it takes execution from both a marketing and technical perspective.

• We meet with you to define the objectives you want to accomplish with your SEO campaign.
• We examine your business, customers, products, and online competitors and review our findings with you. If you already have an SEO or PPC campaign in place we will review that too.
• Keyword Research and Analysis - We identify the keywords your customers/prospects are using to search online and analyze them for their ranking.
• After basic research is completed, a number of Key-Performance-Indicators (KPI’s) are established so you can measure our progress. Part of this process is to ensure the proper analytics and reporting mechanisms are put in place.
• We then analyze the content, organization, cross links and other appropriate design elements of your web site to ensure that it's taking full advantage of SEO practices to achieve the high search rankings you need.

Then What?

We can provide your web team with specific recommendations to follow or we can have our developers make the changes for you.

• Copy recommendations and alterations.
• Web site structure enhancements – menus, headers, keyword placement.
• Improve site relevancy, optimized for search engine spiders.
• Link building efforts.
• Identify applicability of new and existing technologies such as blogs, RSS feeds, forums, social networking, etc. and provide specific steps for leveraging them.
• Last but not least are timely status meetings to review our results and plan for the next round of changes.