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Not all of our clients need as in-depth of an Internet strategy review as our Deep Discovery process but we know that first plunge can be initimidating. Your company size may not require as large a project, you may be in a single product start-up phase or you are only interested in reviewing one segment of your business.
For those clients we offer Springboard. Think of it as a lighter version of Deep Discovery for companies that have a shorter, less intensive requirement for a strategy review. Our goal is the same. Make sure your Internet and business strategies are working together to meet the revenue and client goals you have defined.
Our Process
1. Install Google analytics.
a. To properly measure your sites effectiveness we will install the Google Analytics code on each page of the site. This code will collect visitor data and allow us to make accurate decisions based on quantitative data.
2. Identify primary goals. (Funnel identification)
a. Nearly all websites have multiple goals or conversion points. We will identify these goals and work backwards to make sure that the proper funnel is in place to properly convert users.
3. Build goals in Google Analytics.
a. Awecomm will adjust the analytics to track the funnels indentified in step 2. This will allow us to monitor the effectiveness of your conversion process and help us to take corrective actions if necessary.
4. Collect Data.
a. Awecomm needs to allow sufficient time for Google Analytics to collect enough data to make sound decisions. Typically we need approximately one month of data to properly assess the user experience.
b. With this data Awecomm will be able identify:
i. Which referring sites are sending you the most traffic.
ii. Which key markets find your website through organic searches.
iii. What keywords are typed into search engines to find your site.
iv. How well your site is performing currently.
v. How your visitors are interacting with your site.
vi. Determine visitor recency, loyalty, length and depth of visit.
5. Analyze data and make recommendations.
a. All data will then be reviewed at length. Once this is complete, Awecomm will provide a list of suggestions on how you can improve the site. These suggestions can be handled internally by your company or implemented by Awecomm’s staff on a time and materials basis.